About Us
In 1987 Inge Laursen founded LACE, a speciality lingerie boutique, in Aarhus, Denmark. The family business continues 30 years later, with her daughter, Charlotte Maj Leerskov, as Owner & Managing Director. The company has changed and grown since 1987 with the launch of LACE online in 2000, available in multiple languages to serve several European countries. Over the years there have been LACE stores in both Denmark and Germany, with the business now operating entirely as an online retailer since Autumn of 2017.
The Experts in Big Cups
Focusing solely on D+ lingerie and swimwear since 1999, LACE has become the place for women to find one of the largest selections of big cup size lingerie, swimwear and in more recent years, bust-friendly clothing, with more than 30,000 items in stock. Offering bra-fitting advice to customers by appointment who can visit the LACE showroom in Flensburg, Germany, or by phone, email, or a Skype bra fitting consultation, LACE advisors will take the time to help you find the right fit.LACE carries fashion-forward and high-quality European large cup lingerie and swimwear brands such as PrimaDonna, Triumph, Fantasie, Freya, Panache, Chantelle, Anita and much more. The variety of styles includes bras for everyday wear, as well as a wide range of sport and nursing bras, and strapless bras. Customers can choose from hundreds of options in almost one hundred different bra sizes, ranging from 60 - 95 bands and D - L cups.
LACE Design & LACE Swim
Expanding its products in 2013, LACE developed its full-bust clothing line offering its customers tailored blouses and jersey shirts designed specifically for the small band and large cup woman.This commitment to large cup design continues today with LACE Swim and lingerie available in D - I cups made from high-quality European fabrics, stitched in the EU.